A Brief History on the Price of Basic Attention Token He is credited with founding Mozilla and also inventing JavaScript in 1995. Eich serves as the CEO of Brave Software, the parent company behind Brave browser and the BAT token. Both are well-distinguished individuals in the internet browsing software industry. This way, intermediaries that drive up advertising costs are taken out of the equation, and this helps improve cost efficiency.īrendan Eich and Brian Bondy are the brains behind this project. 70% of the amount paid is distributed to users, while a small portion is distributed to advertisers.

Advertisers will pay for their advertising campaigns using BAT tokens. Incredibly, advertisers can deliver targeted ads to maximise engagement and cut down losses due to ad fraud and abuse.īAT is used as the reward unit in the advertising ecosystem and is exchanged between advertisers, publishers, and users. This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. Launched in 2017, Basic Attention Token is the token that powers the blockchain-based digital advertising platform designed to reward users fairly for their attention while offering advertisers a better return on their ad spend.

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